Purina® confided to Wuderman Interactive in 2009 the creation of a portal dedicated to dogs and cats in order to build community and provide valuable information and guidance to pet owners about parenting and the responsibilities associated with the care pets.

So, as Art Director for Wunderman Interactive, I was in charge of design, architecture and the development coordination of Entremascotas web-portal, which besides the stable information that provided by the experts of Purina, the site provided a complete blogs system for pet owners who now could share the experiences of its pets with the whole community.