Mercado Indie is a Chilean independent design shop, faithful defender of the "handmade" culture and the supply chain and values that this concept entails. Sustainable and unique design, environmental conscious. In 2013 Mercado Indie decided to jump into the virtual world and commissioned me to create its virtual-catalog with a visual and aesthetic environment according to the principles and values of the business.
Under that premise, I developed a design that evokes the "handmade" work with visual resources like stitches, textures and fibers, fabrics, machine stitches and patchwork.Also I chose a hand writting typeface and a colorful line similar to that found in the actual store. For this project I developed the website & online shop based on Wordpress / Woo Commerce , and all the photography for the virtual catalog.